Easel display support



April 26, 1938. A. E. PRADT 2,115,448

EASEL DISPLAY SUPPORT Filed June 28, 1937 Patented Apr. 26, 1938 Arturorrics 2,115,448 EASEL DISPLAY snrron'r Alan E. Pradt, Neenah, Wia,assignor to Marathon Paper Mills, Company, Bothsehild, Wia, acorporation of Wisconsin.

Application June '28, 1937, Serial No. 150,751

2- Claim.

This invention relates to a unit for retaining signs, posters, pricetags, advertising cards, and other printed matters for display purposes.In

accordance with the invention theadvertising matter is merely pressed bythe fingers against the support and is thereby firmly retained in place,and it can be readily removed by merely pulling it away from thesupport.

Further details and advantages of the invention will be apparent fromthe following specificationand drawing, wherein Figure 1 is a plan viewof the blank for making a preferred form of the easel support,

Figure 2 is a perspective view of the blank in partially set upcondition,

Figure 3 is a perspective view of the easel support at a later stage ofthe set-up, Figure 4 is a perspective View of the easel supportcompletely set up in relation to a card which it may retain, and

Figure 5 is a cross-sectional view taken on lines 55 of Figure 4.

As shown in the drawing, the easel support is made up from a blank l0which is slit along line it and scored along line it to form twosubstantially triangular portions l2 and it, and flange portions and 25.Slit it is continued by score line H which provides a hinge for flange'portions 25 and 26. y

The portion M is scored along line S to line H to form a hinged tab [9.

Flanges 25 and 26, and tab it are coated with a pressure sensitivecomposition 5. I prefer to 5 use a hotv melt pressure sensitivecomposition.

This composition consists essentially of a cohesive agent, an adhesiveagent, a plasticizer and The composition is preferably heated about180-200" F. and is applied to the base sheet by means of a roll ordoctor blade heated to about ISO-200 F; so as to spread a thin layer ofthe composition of suitable thickness on the base 55 sheet; The basesheet is preferably supported form t a small hinged tab l5. Flange ZE isscored along on a heated roll coacting with the spreader roll and spacedaway sufllciently to permit the desired thickness of coating to beapplied. After the adhesive coating is spread it is congealed by passingthe web over a chilled roll and a cover strip is applied lightlythereto: This method and apparatus for carrying same out is disclosed incopending application Serial 99,648, which matured to Patent No.2,089,525, dated August 10, 1937. a

In order to protect the adhesive coating 5 applied on flange portions 25and 26, and tab is prior to use, a peelable cover strip 3 is appliedthereto. Such cover strip may be made of glassine, Hollandcloth and thelike which will adhere to the adhesive coating but will readily peeltherefrom. Onegin 8 of the cover strip extends beyond the score line itso that when the blank is folded on score line i3 as shown in Figure 2the cover strip 3 y be readily grasped and peeled from. the esivecoating.

In setting up the msel support the cover strip as is first peeled ofiafter the blank is folded along score line is as shown in Figure 2.Flanges 25 and 25 are then bent at right angles to each other on scoreline it. Triangular portion M will then be superposed on triangularportion i2 as shown in Figure 3.

Tab is is then folded at right angles to flange .25 along score line Has shown in Figure 3.

Tab i5 is then folded over into engagement with the adhesive surface ontab at and pressed against same so as to retain it in place as shown inFigure 4, thereby forming the completely set up easel support.

The easel thus constructed consists of two, hinged flange portions 25and '26 which are retained at an angle to each other by means of tabs l5and i9. Any other means may, of course,

be utilized for. maintaining the flanges in suitable relation by otherfastening means such as staples, pins and the like. When the easel isset up the triangular portions l2 and it serve as reiniorcing orstrutniembers for the corresponding flanges t5 and id. Flange 26 isdoubly reiniorced by the two overlapping triangular portions it and id.

as shown in Fls 4 and 5, the easel support is attached to any slnt'ablesupporting surface 42 by pressing the flange 36 thereagainst. Thepressure sensitive adhesive composition used is of such a character thatthe easel support'can be readily pressed against any type of supportingsurface such as wood, glasssmetal, painted, varnished, or enameledsurfaces wLQout fouling or vmarring same. The easel can be readilyremoved ed card such as 40 for display purposes.

by simply peeling it off the surface to which it is afilxed and it canbe reapplied to the same or any other surface by simply pressing it withthe fingers. Flange 25 being coated with pressure sensitive adhesive 5is adapted to retain a print- This card is aflixed to the flange bysimply pressing it against the flange. 25, and can be readily removed bypeeling it o'fl. Any other suitable objects, such as cartons, jewelry,etc., can thus be aflixed for display purposes.

The blank for forming the easel may be made of any suitable sheetmaterial such as cardboard, sheet metal, veneer, stifiened cloth, sheetsmade of synthetic materials such as celluloid, resins and the like.Although a specific contour of the blank has been described, it isobvious that it is merely given as an exempliflcation oi the invention.Any other suitable shape, form or contour may be given to the blank orthe easel support embodying the principles of the constructiondisclosed. It is intended to include in the appended claims the manyvariations and changes which may be made of the specific embodiment oftheinvention herein disclosed.

I claim: 4 1. An easel support for retaining articles for displaypurposes comprising two hinged flangemembers, means for retaining saidflanges at an angle to each other, strut members hingedly con nected toeach of said flanges for reinforcing said flange members, said flangesbeing coated with pressure sensitive adhesive composition, one of saidflanges being adapted to be removably aflhied by pressure to asupporting surface and the other of said ,flanges being adapted toremovably retain an object for display purposes.

2. A blank for forming an easel support comprising two substantiallytriangular portions sepmated by a slit and hinged together on a scoreline forming an extension of said slit, a score line extendingtransversely of said slit adjacent the base of said triangles to formflange portions hingedly connected to each of said triangular portions,the flange portion hinged to one triangular portion having a hinged tabportion at one end thereof and coated with a pressure sensitive adhesivecomposition, the apex of the other triangular portion having a hingedtab portion, said flanges being coated with pressure sensitive adhesivecomposition, one of said flanges being adapted to be removably afllxedby pressure to a supporting surface and the other of said flanges beingadaptedto removably retain an object for display purposes. V

ALAN E. PRADT.

